Football Marketing Asia (FMA)
Sport1 lands AFC rights in DACH region in first European deal of new cycle
The Asian Football Confederation has sealed the first rights deal in Europe in its new rights cycle, agreeing a two-year contract across Germany, Austria and Switzerland with sports broadcaster Sport1
Football Marketing Asia COO Tyler takes his leave
Co-founder and chief operating officer David Tyler has departed from Football Marketing Asia, the Asian Football Confederation’s Hong Kong-based exclusive commercial rights agency.
AFC, Fifa postpone Asian qualifiers until 2021
Asian qualifiers for the 2022 Fifa World Cup and the 2023 Asian Cup that were due to take place this year have been postponed until 2021 due to the Covid-19 pandemic
Saran picks up AFC rights in central Asian markets
The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency
FMA recruits Talisman’s Guy to replace general counsel Miah
Football Marketing Asia, the Asian Football Confederation’s Hong Kong-based exclusive commercial rights agency, has recruited Andrew Guy of Talisman Sport & Media, the London-based independent media-rights c…
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
DDMC Fortis becomes FMA and remains bullish as AFC project enters ‘operational’ phase
Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.