Formula 1

Motorsport
Sponsorship & Marketing

American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.
Multiple Sports
Sponsorship & Marketing

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Motorsport
Sponsorship & Marketing

Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.
Motorsport
Sponsorship & Marketing

Formula 1 has secured the longest central sponsorship agreement in its history after finalising a 10-year contract with French luxury goods giant LVMH.
Motorsport
Sponsorship & Marketing

Swiss bank UBS has renewed its sponsorship of the Mercedes Formula 1 Team, despite missing out on a central deal with the motorsports series for next season
Motorsport
Sponsorship & Marketing

Formula 1 is understood to be on the verge of a major new multi-brand sponsorship agreement with French luxury goods giant LVMH.
Motorsport
Sponsorship & Marketing

Technology company Lenovo has expanded its agreement with Formula 1 in the latest sports sponsorship move which includes promotion of its Motorola smartphone brand.
Motorsport
Sponsorship & Marketing

American Express is in advanced discussions to become a second-tier Official Partner of Formula 1 as it closes in on a deal that would upgrade its existing regional sponsorship, SportBusiness understands. 
Motorsport
Finance & Law

F1 owner Liberty Media has revealed it is facing a US Department of Justice investigation into its move to prevent Andretti Formula Racing from entering the series as its 11th team.
Motorsport
Finance & Law

Formula 1's revenue broke the $500m (€465.7m) barrier for the first quarter of this year, with the addition of an extra race in the period and strong performances across all three main revenue drivers paying dividends.
Motorsport
Media

Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast
Motorsport
Media

DAZN, the global sports streaming service and media company, has made a significant addition to its sports rights portfolio in Portugal, a three-year exclusive deal for Formula 1 motor racing.
Motorsport
Governance

A group of US Congress members has written to Formula 1 owner Liberty Media demanding to know why Andretti-GM’s application to join the motor racing series was blocked and raising concerns over “apparent ant…
Motorsport
Industry Moves

Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year. 
Motorsport
Media

Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets
Motorsport
Media

Mediaset España has again secured free-to-air rights to Formula 1’s Spanish Grand Prix in a deal negotiated with media group and subscription broadcaster DAZN.
Motorsport
Media

The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Motorsport
Events

Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.