Formula 1

Motorsport
Sponsorship & Marketing

MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
Motorsport
Finance & Law

Liberty Media has targeted the Americas as the main growth region for MotoGP after striking a deal for Dorna Sports that values the series promoter and rights-holder at €4.2bn ($4.5bn).
Motorsport
Licensing & Merchandising

Topps, the physical and digital trading card brand owned by global merchandising company Fanatics, has retained its contract with Formula 1 motor racing in a multi-year renewal.
Motorsport
Events

The Formula 1 Las Vegas Grand Prix has tapped Quint as its official hospitality sales partner, working through its F1 Experiences programme to provide luxury hospitality and club tickets for the second…
Motorsport
Sponsorship & Marketing

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Motorsport
Media

Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.  
Motorsport
Finance & Law

Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.
Motorsport
Media

Pay-television broadcaster beIN Sports has agreed a 10-year deal for exclusive F1 rights across the Middle East, North Africa and Turkey, five years on from dropping rights in the Mena region over piracy concerns.
Motorsport
Sponsorship & Marketing

Formula 1’s longest-standing central sponsor, logistics company DHL, has renewed its contract with the series.
Motorsport
Events

The British Grand Prix has become the latest of Formula 1’s historic circuits to secure its long-term place on the calendar, with today’s (Thursday’s) news of a 10-year contract extension also ensuring that all current races have deals in place beyond the forthcoming 2024 season.
Motorsport
Events

Formula 1’s Japanese Grand Prix will continue to take place at the Suzuka Circuit until 2029, with the new five-year deal marking the motor-racing series’ latest long-term hosting agreement in Asia.
Motorsport
Governance

Andretti Cadillac's application to join Formula 1 in 2025 or 2026 was rejected by the organisation's management following concerns from the 10 existing F1 teams over the dilution of commercial revenues
Motorsport
Governance

SportBusiness takes a look at 12 months of Formula 1 deals and developments covered by our team of reporters.
Multiple Sports
Finance & Law

Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
Motorsport
Sponsorship & Marketing

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Motorsport
Finance & Law

Formula 1’s revenue for the third quarter of 2023 rose to $887m (€829m), with the figures boosted by increased media rights and sponsorship fees, as well as one extra race compared to the same period in 2022.
Motorsport
Media

OTT subscription sports broadcaster DAZN has become Formula 1’s new exclusive rights-holder in Spain through a three-season deal that ends telco Telefónica’s status as the motor-racing championship’s primary partner in the country.
Motorsport
Events

Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.