Formula 1

Motorsport
Sponsorship & Marketing

Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat. 
Motorsport
Media

Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.
Motorsport
Finance & Law

Formula 1 saw its race promotion revenue grow during the second quarter of 2023 compared to the same period last year, despite the cancellation of May’s Emilia-Romagna Grand Prix, although overall revenue dropped from $744m (€675m) to $724m due to a decline in media rights income.
Motorsport
Governance

Formula 1 has opened up a suite of potential new commercial inventory via changes it has made to the structure of its all-female F1 Academy series
Motorsport
Events

Formula 1 has today (Wednesday) announced its 24-race calendar for 2024, with China set to return to the schedule for the first time since 2019 and the season to begin with Saturday grands prix in Bahrain…
Motorsport
Events

The Austrian Grand Prix has further strengthened its position on the Formula 1 schedule by striking a fresh extension to its race deal, just months after the contract was last renewed
Motorsport
Sponsorship & Marketing

Bridgestone will rival incumbent Pirelli to become Formula 1’s official tyre supplier having entered a bid under the current tender process, according to BBC Sport.
Motorsport
Media

Live-streaming audio service TuneIn has announced a deal with Formula 1 to become the official audio broadcaster of F1 in the United States and Canada for the remainder of the 2023 season
Motorsport
Finance & Law

Formula 1’s licensed premium experiential venture, F1 Arcade, has announced a £30m (€34.9m/$37.5m)
Motorsport
Media

Tencent, the digital multimedia company, is back as a Formula 1 rights-holder in China, signing a multi-year deal with the motor-racing series
Motorsport
Media

ESPN, the American broadcaster for Formula 1, has announced an alternate broadcast hosted by Red Bull Racing reserve driver Daniel Ricciardo and actor and F1 fan Will Arnett for the Canadian Grand Prix…
Motorsport
Events

Formula 1’s long-running efforts to return a race to South Africa have been thwarted again, according to multiple reports, with the Belgian Grand Prix likely to be given another lifeline.
Motorsport
Media

Pan-European pay-television broadcaster Sky will team up with Formula 1 to co-produce a children’s broadcast for this year’s Hungarian Grand Prix.
Motorsport
Events

This weekend’s Emilia-Romagna Grand Prix will not go ahead due to heavy flooding in northern Italy, Formula 1 announced today (Wednesday).
Motorsport
Finance & Law

Liberty Media-owned motorsport series Formula 1 posted revenues of $381m (€419m) for the first quarter of 2023, a slight increase on the $360m it generated for the same period in 2022.
Motorsport
Sponsorship & Marketing

Formula 1 has extended its agreement with top-tier sponsor MSC Cruises, continuing the global deal until the end of the 2026 season
Motorsport
Sponsorship & Marketing

Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship
Motorsport
Media

Formula 1 has agreed a deal with Hello Sunshine, a women’s-focused media company founded by Hollywood actress and producer Reese Witherspoon, to develop a docuseries based on its fledgling all-female F…