German Football Association (DFB)

Football
Sponsorship & Marketing

The German Football Association (DFB) is taking its top-tier women’s football league title rights to market as the contract of the incumbent, online printing company Flyeralarm, is running out at the e…
Football
Media

Indian pay-television broadcaster Sony Pictures Networks has acquired exclusive rights in the Indian subcontinent to the DFB-Pokal, Germany’s knockout clubs competition, for the 2022-23 season.
Football
Media

WSC Sports has announced an agreement with the German Football Association (DFB) to use its platform to create localised, real-time highlights for the DFB-Pokal, Germany’s knockout clubs competition. 
Football
Sponsorship & Marketing

The German Football Association (DFB) has signed up tyre manufacturer Continental to its sponsorship portfolio
Football
Media

The German Football Association (DFB) has agreed a deal that will see the men’s national team become the subject of a documentary series from the Amazon Prime Video streaming service concerning its 2022 F…
Football
Media

Australian telecoms operator Optus has further enhanced its football portfolio by acquiring rights to German knockout cup competitions the DFB-Pokal and DFB-Pokal Frauen
Football
Media

ESPN has secured a multiyear extension with the German Football Association (DFB) for the exclusive United States media rights to the DFB-Pokal club competition through 2026.
Football
Media

The German Football Association (DFB) will reportedly introduce Monday evening games to the women’s Bundesliga, the top tier of the domestic women’s club game, as part of the league’s next broadcast right…
Football
Media

The Deutsche Fussball Bund has agreed a slate of new deals for the DFB-Pokal club competition ahead of the 2022-23 season, but U-turned on a potential deal with Russian pay-television broadcaster Match TV.
Football
Media

The German Football Association (DFB) has launched the domestic media rights auction for the third-tier 3.Liga and the women’s Bundesliga, the top tier of the women’s game.
Football
Fan Engagement

Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
Football
Sponsorship & Marketing

Deutsche Telekom’s recent sponsorship renewal with the German Football Federation (DFB) held its value, despite difficult on-pitch and off-pitch conditions for the rights-holder.
Football
Sponsorship & Marketing

Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Football
Sponsorship & Marketing

Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
Football
Media

The German Football Federation (DFB) has initiated an invitation to tender process for international betting streaming and data rights to the DFB-Pokal, Germany’s top-tier cup competition, ahead of the n…
Football
Technology

Sportec Solutions, the joint venture between Deltatre and the German Football League (DFL), has acquired a majority shareholding in Vieww, the Germany-based provider of goal-line technology (GLT) and video…
Football
Governance

Bernd Neuendorf has pledged to lead the German Football Federation (DFB) into a new era after being elected as its president
Football
Sponsorship & Marketing

German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year