German Football Federation (DFB)
DFL seals funding agreement with DFB
The German Football League (DFL), organiser of the Bundesliga and 2. Bundesliga, has announced a six-season funding agreement with the German Football Federation (DFB)
3. Liga free-to-air coverage cut in new ARD deal
ARD has announced a sublicensing deal with telecoms operator Deutsche Telekom that will see the public-service broadcaster and its regional affiliates show live coverage of 68 matches from 3
ARD audience for Germany’s World Cup opener dips below 10m as armband row continues
An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Deutsche Telekom secures exclusive 3. Liga rights, women’s Bundesliga locks in deals
Deutsche Telekom has acquired exclusive live rights to all 3. Liga matches from 2023-24 to 2026-27 while also picking up a share of rights to the women’s Bundesliga.
IMG Arena wins DFB-Pokal betting video and data rights
IMG Arena, the sports betting arm of the Endeavor-owned agency, has been awarded the international betting video and fastpath data rights to the DFB-Pokal, Germany’s top-tier cup competition.
German free-to-air audience tops 8m for RB Leipzig’s maiden triumph
Saturday evening’s DFB-Pokal final between RB Leipzig and Freiburg was watched by an average of 8.1 million viewers on German public-service television.
DFB inviting offers for four-year LED, virtual overlay advertising contract
The German Football Federation (DFB) has invited companies to express their interest in providing and operating LED and virtual overlay perimeter advertising at Germany’s international fixtures and DFB-Pokal m…
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Sky PerfecTV to integrate Bundesliga’s interactive feed in new app
Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.
Sky adds women’s DFB-Pokal to men’s competition rights acquisition
Pay-television broadcaster Sky Deutschland has built on its association with the German Football Federation’s DFB-Pokal by agreeing a five-season deal for rights to the women’s edition of the club com…
New DFB-Pokal domestic deals deliver fee increase of over 20 per cent
The German Football Federation (DFB) has today (Friday) signed off on new domestic broadcast deals for the DFB-Pokal worth an uplift of over 20 per cent on the current agreements
ARD and ZDF ‘secure’ DFB-Pokal free-to-air rights
German football’s DFB-Pokal is set to continue to be showcased on public-service television with ARD and ZDF said to have secured two packages of live rights from 2022-23 to 2025-26.
DFB appoints Dammholz to head up media rights department
The German Football Association (DFB) has appointed Kay Dammholz as head of its media rights department
DFB-Pokal domestic broadcast rights hit market with staggered matches
The German Football Federation is inviting bids for domestic broadcast rights to the DFB-Pokal, the national club competition, with an increased staggering of kick-off slots to create more windows for…
Sportfive retains German Football Federation hospitality sales contract
The Sportfive agency has extended its agreement to sell hospitality packages for the matches of Germany’s men’s, women’s and U21 national teams, as well as for the men’s and women’s DFB Pokal final.
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Deutsche Telekom takes up option to extend 3. Liga rights
Telecoms operator Deutsche Telekom has extended its broadcast rights to German football’s third-tier 3. Liga to include the 2022-23 season.
OneFootball extends streaming footprint with DFB Pokal in four major European markets
OneFootball, the Germany-based digital platform, has added more live streaming rights to its growing portfolio through a deal to show German football’s DFB Pokal, the national knockout club competition, i…
Belgium, Germany and Netherlands join for 2027 Women’s World Cup bid
The national football associations of Belgium, Germany and the Netherlands have announced that they are launching a joint bid for the 2027 Fifa Women’s World Cup.