German Football League (DFL)

Football
Media

ARD, the public-service broadcaster in Germany, is reported to have retained a crucial element of its weekend scheduling, the 'Sportschau’ Bundesliga highlights programme.
Football
Media

Rights to 'Die Konferenz', the live whip-around show in German football, are to change hands in the new domestic cycle, according to reports in the country.
Football
Media

India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.
Football
Media

The German Football League's stalled domestic rights sales process will resume on November 25, as it races to get all contracts in place before year-end in the wake of the legal challenge by DAZN.
Football
Media

Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Football
Media

The German Football League (DFL) must re-auction a major package of domestic broadcast rights following an arbitration ruling today (Tuesday) in response to DAZN’s legal challenge to its tender process.
Football
Media

Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with the German Football League (DFL).
Football
Host Broadcast & Production

From a 10K world premiere to RefCam and in car-entertainment, the annual curtain-raiser in Leverkusen was the German Football League’s latest chance to show off its innovative side.
Football
Media

The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Football
Media

The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.
Football
Media

The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
Football
Sponsorship & Marketing

Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Football
Finance & Law

Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Football
Sponsorship & Marketing

Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
Football
Licensing & Merchandising

The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
Football
Media

The German Football League (DFL) has been given the green light to begin sending official domestic tender documents to interested media companies after the Bundeskartellamt, the cartel office, officially…
Football
Finance & Law

Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Football
Finance & Law

CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…