German Football League (DFL)

Football
Finance & Law

The German Football League (DFL) is coming under increasing pressure to hold another vote into its decision to take on private investment and potentially drop the plan altogether following another weekend…
Football
Media

One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Football
Finance & Law

The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
Football
Sponsorship & Marketing

EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Football
Industry Moves

Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
Football
Media

The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Football
Media

The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…
Esports
Sponsorship & Marketing

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Football
Finance & Law

The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Football
Finance & Law

Five financial investors have been invited to partner with the German Football League (DFL) in its latest private equity push, four of which were involved in the process that was terminated just six months…
Football
Finance & Law

Private equity investment is back on the Bundesliga agenda for the third time in as many years, with the German Football League (DFL) this week publishing clear guidelines in the hope of persuading the…
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Football
Media

Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26
Football
Media

The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.
Football
Media

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
Football
Governance

The German Football League (DFL) has been urged to take a more hands-on approach to organising pre-season tours for top-flight clubs as part of wider internationalisation plans to enhance the commercial…
Football
Industry Moves

The German Football League (DFL) has announced the promotions of Marcus Beisiegel and Vito Esposito, helping to fill the positions left vacant by the internal appointments of Steffen Merkel and Marc Lenz…
Football
Media

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons