German Ice Hockey Federation (DEB)
Infront, DEB share sponsorship sales remit in long-term renewal
The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Deutsche Telekom expands German Ice Hockey Federation rights deal
The German Ice Hockey Federation (DEB) has extended and expanded its media and sponsorship rights agreement with telco Deutsche Telekom for a further four years
Penny extends as DEL title sponsor to 2028
Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.