Hertha Berlin
Hertha Berlin on course for profit following 777 cash injection
Hertha Berlin BSC is on course to turn a profit for the 2023-24 season after a cost-cutting programme and the receipt ahead of schedule of a €22m ($23.4m) tranche of its investment from new owners 777 Partners.
Bundesliga protests escalate as league nears D-Day on private equity
The German Football League (DFL) is coming under increasing pressure to hold another vote into its decision to take on private investment and potentially drop the plan altogether following another weekend…
Hertha Berlin concludes investment deal with 777 Partners
US private equity investor 777 Partners has added Hertha BSC to its football portfolio after concluding a deal to acquire a majority stake in the company which operates the German Bundesliga club’s sports t…
777 Partners set for majority ownership of Hertha in landmark Bundesliga deal
Hertha BSC is poised to become the subject of the largest acquisition to date by a foreign company in the German Bundesliga after US private equity investor 777 Partners agreed a deal to purchase the majority…
Hertha Berlin signs CG Elementum as new sleeve sponsor
Bundesliga club Hertha Berlin has expanded its association with real estate company CG Elementum to include sleeve sponsorship rights
Ex-Sky Deutschland CEO Schmidt exits Hertha Berlin due to personal reasons
Carsten Schmidt has stepped down from his role as managing director of Bundesliga side Hertha Berlin with immediate effect for what have been described as reasons connected to his private family life
Hertha signs Autohero as shirt sponsor in Sportfive-brokered deal
German Bundesliga football club Hertha Berlin has agreed a deal for online used-car marketplace Autohero to become its new main shirt sponsor
Hertha Berlin fills vacant front-of-shirt sponsor position with Homeday
German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor
Hertha Berlin extends sleeve sponsorship deal with Hyundai
German Bundesliga club Hertha Berlin has extended its contract with automotive manufacturer Hyundai
Sportfive brokers Hertha Berlin extension with 94.3 rs2 radio brand
Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94
Ex-Sky Deutschland chief Schmidt to be Hertha Berlin CEO
Carsten Schmidt, the former chief executive of German pay-television broadcaster Sky Deutschland, has been named as the chief executive of German Bundesliga club Hertha Berlin
Betway signs with Hertha Berlin in Sportfive-brokered deal
Sports betting company Betway has signed a three-year sponsorship agreement with German Bundesliga club Hertha Berlin, starting in 2020-21
Buying in | New funding mechanisms can also help clubs improve fan ties
Sports teams and rights-holders are today presented with a panoply of funding mechanisms to help raise money: issuing of mini-bonds, shares and other crowdfunding initiatives; financing against commercial rights; and insurance-backed loans are all competing against the high-street banks.