HSBC
World Rugby Sevens Series takes on SVNS moniker, HSBC extends backing
World Rugby has announced the rebranding of its World Rugby Sevens Series to the HSBC SVNS, with the financial services group extending as main sponsor as the governing body seeks to transform the series…
Excel Esports adds HSBC UK to sponsorship portfolio
UK-based esports brand Excel Esports has named banking group HSBC UK as the organisation's ‘Official Financial Services Partner and Financial Health Provider’.
F1’s Zhou signs Dior deal, extends with HSBC
Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
BWF agrees four-year extension with major sponsor HSBC
Banking and financial services company HSBC has agreed a four-year extension to its wide-ranging sponsorship deal with the Badminton World Federation (BWF)
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
HSBC joins gallery of brands in Raducanu’s personal portfolio
Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal
ONE Esports and HSBC announce partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
HSBC extends ties as BWF World Tour title sponsor
The Badminton World Federation has announced a one-year extension with HSBC, its Principal Global Partner and title sponsor of the BWF World Tour