Hummel
Hummel marks centenary year with DBU extension
The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Hummel extends backing of International Handball Federation
The International Handball Federation has renewed a supplier deal with Danish sportswear brand Hummel.
The new five-year deal will run until 2027, extending a relationship which commenced in 2019
Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Saint-Étienne switches to Hummel in Sportfive-brokered deal
AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier.
The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.