Hyrox
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
Infront takes control of Hyrox
The Infront agency has built on an initial investment in Hyrox, the World Series of Fitness Racing, by securing majority ownership of the mass participation and professional race company