IEG
MLB posts more sponsorship growth in 2022
Forthcoming jersey patch deals expected to accelerate revenue escalation
Crypto spending sends NBA to new sponsorship revenue record
Emerging category supplies more than 70 per cent of new sponsorship money to the league
MLB sees sponsorship rise in 2021 with more growth on the way
Successful entry into emerging categories such as crypto fuels increase
NFL generates another strong boost in sponsorship revenue
Legal sports betting plays key role in upward revenue surge for the league