IMG Arena
IMG Arena still for sale after Emanuel-led MBO
Endeavor chief executive Ari Emanuel has led a management buyout of betting and sports data businesses OpenBet and IMG Arena for $450m (€424m), but the latter remains for sale.
EXCLUSIVE: Eredivisie retains IMG but awards Infront betting rights
IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.
SPFL swaps betting video distributor in Stats Perform deal
Betting video rights to the Scottish Premiership will be exclusively commercialised from next season onwards by Stats Perform, which replaces rival IMG Arena in the role
IMG Arena-OpenBet first up in Endeavor asset sales
IMG Arena and OpenBet have become the first Endeavor-owned entities to be put up for sale ahead of Silver Lake’s expected privatisation of the sports and entertainment giant in the first quarter of 2025.
IMG Arena wins new business with CSA rights
The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
EXCLUSIVE: Corser latest IMG Arena exit in wake of OpenBet merger
Andrew Corser, one of the remaining top senior executives at IMG Arena, is set to be the latest exit from the data and betting division of the Endeavor-owned IMG agency, SportBusiness has learned
IMG Arena upheaval continues as Wright leaves amid OpenBet restructure
The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.
IMG Arena head Longe exits as division merged with OpenBet
IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership
IMG Arena enters cricket with West Indies betting rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has claimed its first move into cricket, landing the exclusive global data and streaming rights for Cricket West Indies (CWI).
IMG retains APL international media, betting rights
IMG has retained exclusive international broadcast, betting data and video rights to the men’s and women’s A-League competitions in Australasia.
IMG retires Seven League name as part of sweeping rebrand
IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
NBC cuts US Open ads, introduces ‘whip-around’ Peacock show
NBC Sports has cut its commercial breaks by 30 per cent during live US Open coverage to reduce interruptions following complaints from viewers last year, while offering a record number of linear hours…
IMG Arena to provide tracking data for MLS Next Pro
IMG Arena, the betting division of the Endeavor-owned IMG agency, has extended its deal with Major League Soccer to provide tracking data to MLS Next Pro, the league’s lower-division competition.
NWSL strengthens IMG connection with betting data, streaming rights deal
IMG Arena, the sports data and technology arm of the IMG agency, has secured the exclusive worldwide betting data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed a…
IMG Arena names Lissauer as general manager as Leap acquisition closes
IMG Arena, the betting division of the Endeavor-owned IMG agency, has appointed Yariv Lissauer as senior director and general manager after completing its acquisition of virtual sports and casino games…
IMG sues Stats Perform for alleged use of unauthorised betting scouts
IMG Arena has filed a claim against rival fastpath data provider Stats Perform at the UK’s High Court of Justice, alleging Stats hired scouts to collect betting data across several European football l…
IMG Arena nets Norwegian leagues’ betting streaming rights
IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has acquired global betting streaming rights for Norway's top two football divisions, the Eliteserien and OBOS-Ligaen
IMG Arena to acquire Leap Gaming from Seed Innovations in €5.9m agreement
IMG Arena, the betting division of the Endeavor-owned IMG agency, has reached an agreement to buy virtual sports and casino games technology provider Leap Gaming from Seed Innovations