Infront

The Infront agency has acquired exclusive Olympics broadcast rights in 22 countries across Central and South Asia in a four-Games deal running from 2026 to 2032 as it replaces rival Dentsu as the rights-holder

Flanders Classics, the Belgian cycling event organiser, has been announced as a minority shareholder in Cycling Unlimited, which organises professional and amateur events in Switzerland

The Infront agency is engaged in broadcast rights sales processes in Denmark, Finland, Norway and Sweden for leading athletics, handball, ice hockey and ice skating content

Gorenje, a domestic appliances manufacturer that is part of the Hisense family, has rekindled its association with the EHF Euro by agreeing a sponsorship deal covering both the men’s and women’s handball tou…

Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.

WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal

Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.

AI-based video tracking and analytics company Videocites has received $10m (€9.4

Julian Moore has returned to the Infront agency in the UK-based position of director of legal affairs. Moore leaves his role as head of sport at law firm Mills & Reeve to take up the post

Streaming platform SPOTV Now has acquired rights in Japan to the Italian Serie A in a deal covering at least the remainder of the 2022-23 season

Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…

Deutsche Bahn (DB), the national railway company of Germany, has made its first entry into international handball sponsorship by agreeing a deal to back the men’s EHF Euro 2024 national team tournament t…

Infront Bettor, the betting-focused division of Infront, has added bet365 as its latest betting operator client

DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…