Infront

Cycling
Media

The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic c…
Multiple Sports
Sports Betting

Infront Bettor, the new betting-focused division of the Infront agency, has revealed details of deals it has signed with a number of new betting operator clients since launching in September
Multiple Sports
Industry Moves

Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
Mass Participation
Industry Moves

The Infront agency has announced a restructure of its mass participation sports business, with the unit to now be known as ‘Active Lifestyle’ instead of ‘Personal and Corporate Fitness’. Inf
Football
Industry Moves

Anna Guarnerio, the experienced media rights executive who recently left the Infront agency, has taken up a role as head of international media rights at Lega Serie A
Rugby Union
Media

Infront and River Media Partners have distributed broadcast rights for the Champions Cup and Challenge Cup to broadcasters spanning over 100 countries ahead of the start of the new season tonight
Badminton
Sponsorship & Marketing

The Badminton World Federation (BWF) has added international online entertainment platform WinBox as a new sponsor in a deal brokered by the Infront agency
Skiing
Media

Warner Bros. Discovery has expanded its skiing coverage in a deal with the Infront agency for rights in 45 European markets to FIS World Cup events held in Switzerland
Football
Media

Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.
Ice Hockey
Licensing & Merchandising

Swiss ice hockey products supplier Ochsner Hockey has re-established its connection with the Ice Hockey World Championships after agreeing a deal with the Infront agency to jointly deliver all International…
Football
Media

The Sports Authority of Thailand is understood to be finalising a deal to acquire the media rights in the country for the 2022 Fifa World Cup
Handball
Sponsorship & Marketing

The Infront agency is working with Supponor to deploy the first-ever virtual replacement advertising technology used in handball during the Women’s Euro 2022 tournament being held in Slovenia, North M…
Skiing
Sponsorship & Marketing

Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
Football
Media

Fifa and the Infront agency are still trying to finalise a media rights deal in Thailand for this year's World Cup, with just over a week to go until the tournament starts
Multiple Sports
Finance & Law

The Infront agency has acquired Israeli sports technology firm Pico Get Personal and will house the operation under its innovation arm, Infront Lab
Handball
Media

Rights agreements have been secured with 35 broadcasters for the European Handball Federation (EHF)’s Women’s Euro 2022, which will take place in Slovenia, North Macedonia and Montenegro from November 4 t…
Handball
Sponsorship & Marketing

Dry shampoo brand Batiste has been added as a sponsor of the European Handball Federation’s Women’s Euro 2022 tournament.
Football
Media

Media rights deals have been struck by the Infront agency in Singapore and Myanmar for this year's Fifa World Cup, with telco StarHub and pay-television broadcaster SkyNet, respectively