International Cricket Council (ICC)

Cricket
Sponsorship & Marketing

The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Cricket
Media

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Multi-sport
Events

The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
Cricket
Host Broadcast & Production

The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
Cricket
Media

The International Cricket Council has launched separate invitations to tender (ITT) in the Middle East and North Africa for media rights to men's and women's tournaments in the 2024-27 cycle
Cricket
Sponsorship & Marketing

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
Cricket
Licensing & Merchandising

The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Cricket
Finance & Law

The International Cricket Council has approved a new revenue distribution model for the next four years that will result in the largest-ever investment in the sport, with the governing body also announcing…
Cricket
Licensing & Merchandising

FanCode Shop, the merchandising arm of Indian digital media company FanCode, has expanded its licensing and merchandising deal with the International Cricket Council (ICC) to become the governing body’s o…
Cricket
Events

The International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) have confirmed the schedule for this year’s World Cup, with Narendra Modi Stadium in Ahmedabad hosting the tournament o…
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio
Cricket

The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits
Cricket
Events

Government representatives from Saudi Arabia have approached owners of Indian Premier League teams over plans to establish a new T20 cricket league in the country
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
Cricket
Media

Pay-television broadcaster SuperSport has renewed its rights to International Cricket Council global events for eight years, from 2024 to 2031, across 52 territories in sub-Saharan Africa
Cricket
Media

Commercial broadcaster Seven Network has acquired exclusive platform-neutral rights in Australia to the forthcoming World Test Championship final as part of a standalone deal with the International Cricket…
Cricket
Media

The International Cricket Council has agreed a new rights deal in the US and Canada with Times Internet Limited, whose cricket-dedicated broadcaster Willow will provide coverage of men’s and women’s eve…
Cricket
Sponsorship & Marketing

The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to secure an official apparel supplier