International Olympic Committee (IOC)

Multi-sport
Events

The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic Games
Multi-sport
Media

The International Olympic Committee hopes that cricket’s inclusion can help it land the stability of a two-cycle rights deal in the Indian subcontinent after a succession of one-cycle contracts with different broadcasters.
Multi-sport
Governance

India's growing momentum within the International Olympic Committee, with a potential major sponsorship deal and a Summer Olympics bid on the horizon, has been checked over a domestic governance dispute…
Multi-sport
Media

The International Olympic Committee has followed up its recent media rights invitation to tender launch in sub-Saharan Africa with a sales process in Mexico, SportBusiness understands.
Boxing
Governance

The International Boxing Association is refusing to back down in its fight against the International Olympic Committee, accusing the organisation of 'sporting blackmail'
Multi-sport
Events

The 2030 Winter Olympic and Paralympic Games is set to proceed as planned in the French Alps following the delivery of critical financial guarantees by Prime Minister Michel Barnier
Multi-sport
Media

The International Olympic Committee has invited media rights bids in sub-Saharan Africa and South Africa, offering broadcasters and agencies the rights over two Olympic cycles, SportBusiness understands
Motorsport
Sponsorship & Marketing

Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement that it is shifting its focus to ‘endemic motorsports platforms’ and ‘sustainable mobility’.
Multi-sport
Governance

Seven contenders, three continents represented, two Olympic champions, just one woman: the candidates are in for next year's International Olympic Committee presidential election.
Multi-sport
Sponsorship & Marketing

Panasonic has put an end to its 37-year association with the International Olympic Committee, becoming the latest Japanese brand to exit the body’s Olympic Partner Programme.
Multi-sport
Sponsorship & Marketing

Deloitte has deepened its Olympics association as it takes expanded ownership of the technology integration category, placing further doubt over the continuation of IT consultancy and services provider Atos as a Worldwide Olympic Partner.
Multi-sport
Governance

Record revenues, youth-skewed sports, the end of expensive bid races and the 'Russia' debate: Thomas Bach's legacy has been set in stone after announcing his time as IOC president will end next year.
Multi-sport
Sponsorship & Marketing

Product placement for major Olympics sponsors is a "deliberate path" taken by the International Olympic Committee, and looks set to be ramped up for future editions of the Games.
Multi-sport
Events

The 2030 and 2034 Winter Olympic Games were awarded to the French Alps and Salt Lake City, respectively, today (Wednesday) as expected, albeit with significant conditions imposed
Olympic Games
Licensing & Merchandising

Panini has struck a licensing deal with the International Olympic Committee to create collectible stickers and cards for the next two editions of the Olympic Games.
Esports
Events

Saudi Arabia's emergence as the home for the esports and gaming industry has been underlined by the International Olympic Committee today awarding the country hosting rights to its new Olympic Esports Games event.
Esports
Industry Moves

Vincent Pereira has stepped down as head of esports at the International Olympic Committee after two and a half years in the role, less than a month after the governing body announced plans to create the Olympic Esports Games.
Esports
Events

The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games