International Olympic Committee (IOC)
Human rights groups call on IOC to reconsider Beijing 2022 award
A coalition of 160 human rights groups have written a joint letter to the International Olympic Committee calling on it to revoke its decision to award Beijing the 2022 Winter Olympics because of China’s h…
Bach warns over belief in ‘silver bullet’ for Tokyo’s Olympics
International Olympic Committee (IOC) president Thomas Bach has said “important and intensive discussions” will take place in the coming weeks over Covid-19 countermeasures for Tokyo’s summer Olympic Games…
Lee Gibbons | What Olympic sponsorships can teach brands in the Covid-19 era
Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.
Round-Up: Olympics Covid-19 discussions underway, human rights groups question Beijing 2022, PCB increases cricketer pay, and more
International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement
Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.
IOC questions Oxford study, Tokyo sponsors ponder extension
The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns
Round-Up: Fans at Roland Garros, three bidders for Serie A, PP Sports sees market correction, and more
The French Open tennis championship at Roland Garros later this month will allow entry to up to 11,500 fans per day - Reuters/CNA
Tokyo Games will go ahead ‘with or without Covid’ says IOC’s Coates
John Coates, the vice-president of the International Olympic Committee, has said that the Tokyo Olympic Games will go ahead in 2021 regardless of the status of the Covid-19 pandemic
Tokyo 2020 Olympics the most expensive ever, Oxford study says
A study from the University of Oxford claims the Tokyo Olympics are the most expensive Summer Games on record, with expenditure set to increase further due to the one-year postponement
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Terrence Burns | When a game is more than a game
Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.
Fan attendance still targeted for ‘new norm’ Tokyo Olympics – Coates
International Olympic Committee vice-president and chair of the Coordination Commission for Tokyo’s summer Olympic Games, John Coates, has said organisers are still planning for events to be held with f…
Qatar confirms interest in hosting 2032 Olympics
Qatar has confirmed an interest in bidding to host the 2032 Olympic Games, joining a race that potentially includes India, the Australian state of Queensland, Shanghai, and a joint bid by North and South…
Olympic Channel TV has Canadian launch on CBC Gem
CBC Gem, the OTT platform of Canadian public service broadcaster CBC, has signed a carriage with the International Olympic Committee to carry the body’s Olympic Channel TV.
TOP sponsors rally round Tokyo 2020 athletes with one year to go
Olympic sponsors have rallied around the cause of athletes in response to the postponement of Tokyo 2020 with at least four brands creating new athlete-focused programmes
P&G extends worldwide TOP sponsorship until LA 2028
Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games