International Weightlifting Federation (IWF)
Marketing Muscle
Executives from the Lagardere sports agency reveal how they will be creating a Texas feel to the World Weightlifting Championships in its broadcasting production and distribution around the world.
Pulling Position
Elisha Chauhan spoke to a rights-holder and a sponsor about the commercial attractiveness of the IWF World Weightlifting Championships.
Raising the Bar
Elisha Chauhan speaks to the key stakeholders of the 2015 IWF (International Weightlifting Federation) World Weightlifting Championships to find out how host city Houston plans to turn one of the original Olympic sports into a modern day spectacle.
North Korea fails in bid to attract weightlifting showpiece
The International Weightlifting Federation (IWF) has assigned hosts for two of its major competitions in 2017, with North Korea failing in its bid to host its first significant global sports event in over three decades.
Penang to stage 2017 IWF Worlds
The International Weightlifting Federation (IWF) has confirmed that Penang in Malaysia will host its 2017 World Championships.
Infostrada takes weight off IWF’s shoulders with data partnership
The International Weightlifting Federation (IWF) has taken another step in its process of overhauling the presentation of the sport by signing a three-year partnership with data and media company Infostrada Sports.