Ironman Group
Ironman sponsorship role for Andreopoulos in exec reshuffle
The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months amid “strategic differences”.
Ironman Pro Series is latest addition to DAZN’s global free tier
Ironman has become the latest property to which DAZN has secured broadcast rights in most global markets in a two-year deal that will see coverage showcased on the broadcaster’s free, ad-supported tier.
Ironman CEO Messick to step down
Andrew Messick has announced that he will be retiring as president and chief executive of the Ironman Group after 12 years leading the mass-participation events operator
New York-Jones Beach added to Ironman 70.3 series
Global mass participation event series Ironman Group has announced that Jones Beach State Park in Long Island, New York, is scheduled to make its debut in the Ironman 70.3 series on September 23.
Nice joins Hawaii as long-term host of Ironman World Championship
Global mass participation event series Ironman has selected Nice to join Hawaii as hosts of its World Championship, under a long-term strategic move for its showpiece event
Qatar Airways adds Ironman to sponsorship roster
Qatar Airways has added triathlon events series Ironman to its sports sponsorship portfolio
Ironman Group announces wide-ranging sponsorship deal with VinFast
Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
Ironman 70.3 announces India return
The Ironman 70.3 series is to return to India for the first time since the beginning of the Covid-19 pandemic.
The half-distance triathlon series – which sees participants undertake a 1.2-mile (1.9
Ironman Group expands Roka sponsorship
Ironman Group has extended and expanded its sponsorship contract with multisport performance brand Roka
Ironman Groups signs Wahoo in first sponsorship covering all its events
Mass participation sports operator Ironman Group has signed fitness technology company Wahoo as a sponsor
Ironman World Championships title rights switch to Intermountain Healthcare
Ironman Group has signed an agreement to make Intermountain Healthcare the title sponsor of its delayed 2021 World Championship event
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season
Israel to debut Ironman Middle East Championship
Mass participation events business the Ironman Group has announced Israel will host its first full-distance Ironman event in the Middle East later this year
Races in Spain, Sweden and Australia added to UTMB World Series calendar
Global trail running circuit the UTMB World Series has added three new races in Spain, Sweden and Australia to its 2022 calendar, meaning it will now hold 25 events across 16 countries this year
Petschnig among three senior Ironman executives promoted
Global mass participation event series Ironman has promoted Stefan Petschnig to chief business development officer, while Matt Wikstrom and Thomas Veje Olsen have been named chief partnerships officer…
Ironman to integrate Hyperice as sponsor after company’s Normatec acquisition
Global mass participation event Ironman has added high-performance wellness brand Hyperice to its sponsorship portfolio
Ironman hires JP Morgan’s Cohen as CMO, 70.3 events broadcast by Outside Interactive
The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer.
Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w
Seven races added to inaugural UTMB World Series
Global trail running circuit the UTMB World Series has added seven races in Hong Kong, Andorra, Mexico, Italy, France and the USA to its inaugural 2022 season