ITF

Tennis
Sponsorship & Marketing

The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Tennis
Media

Free-to-air commercial broadcaster ServusTV has acquired rights in Germany and Austria to the 2021 Davis Cup Finals, which will take place in Austria, Italy and Spain
Tennis
Data

Sports betting and data services company Sportradar has agreed a three-year extension to its data rights agreement with the International Tennis Federation
Tennis
Licensing & Merchandising

The International Tennis Federation and its commercial backer Kosmos Tennis have agreed with a deal with blockchain provider Chiliz to launch an official Davis Cup fan token on the Socios.com platform
Tennis
Sponsorship & Marketing

The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals
Tennis
Sponsorship & Marketing

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Tennis
Events

The International Tennis Federation has designated Prague as the new host city for this year’s Billie Jean King Cup Finals.
Tennis
Events

The International Tennis Federation has launched a fresh search for a host for this year’s Billie Jean King Cup Finals after electing to terminate the contract it held with Budapest.
Tennis
Events

The International Tennis Federation (ITF) has today (Monday) revealed changes for the staging of the 2021 Davis Cup Finals, with Innsbruck and Turin joining Madrid as host cities
Tennis
Fan Engagement

The International Tennis Federation (ITF) has agreed a deal with Wildlife Studios, the developer of mobile game Tennis Clash, to launch an esports event surrounding this year’s Billie Jean King Cup tournament.
Tennis
Events

The finals of the Billie Jean King Cup tennis event, originally scheduled for April, will now be held later in the year amid continued health and safety concerns caused by the Covid-19 pandemic
Tennis
Sports Betting

International Tennis Federation president David Haggerty talks about the federation's decision to review its stance on gambling sponsorship, the impact of Covid-19 on its commercial agreement with Kosmos Holdings for the Davis Cup and plans to introduce a new skill rating system for players. Ben Cronin reports.
Tennis
Events

The 2021 Davis Cup Finals will be expanded from seven to 11 days and is likely to be staged across three European cities, the International Tennis Federation has announced
Tennis
Sponsorship & Marketing

The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
Tennis
Industry Moves

Bill Babcock, the experienced tennis administrator, is to retire as director of the Grand Slam Board at the end of this year
Tennis
Events

Both of tennis’ international team events, the Davis Cup and the Fed Cup, have announced that they are to push their finals events back to 2021 due to the Covid-19 pandemic. 
Tennis
Media

ATP chairman Andrea Gaudenzi talks about a challenging first nine months as ATP chairman and explains what tennis can learn from the music industry. Ben Cronin reports.
Tennis
Media

The International Tennis Federation (ITF) has become the latest sporting body to open up archive video content by streaming memorable moments from the Davis Cup and Fed Cup team competitions over the last…