JTBC

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.