LA 2028
Cricket among five additions to LA 2028 sports programme
The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
ICC ‘invited to present case’ for cricket at LA 2028, 33 sports bid for Paralympics inclusion
The International Olympic Committee (IOC) has invited the International Cricket Council (ICC) to present the case for including the sport at the Los Angeles 2028 Olympic Games, according to reports
Hershey renews Team USA partnership, aligns with LA28 Olympics
The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…
Carter promoted to CEO of LA28 Olympic and Paralympic Games
Former MLS, SUM executive elevated from prior chief revenue officer role
Kathy Carter on the preparations for LA28
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Kathy Carter, LA28 chief revenue officer. Eric and Chris also discuss several dramatic moves in the global sports data business, the rapidly transforming market for sports trading cards and collectibles, and the National Hockey League’s landmark decision to allow jersey advertising.
LA28 unveils 18-member Athletes’ Commission to help shape Los Angeles Olympics
The LA28 Olympic and Paralympic Games has announced an 18-member Athletes’ Commission who will help shape the Summer Games in Los Angeles in 2028.
Salesforce aligns with Team USA, LA28, and NBCUniversal in seven-year deal
Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
Deloitte signs seven-year sponsorship deal with LA28
Professional services provider also extends long-running USOPC tie
Comcast extends Team USA sponsorship through 2028, aligns with LA28 Olympics
Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games
Former 49ers executive Herman named LA28 CFO
Veteran business executive Cipora Herman has been named the chief financial officer of LA28, the organizing committee of the 2028 Olympic Games in Los Angeles
LA28 unveils interchangeable logos for 2028 Summer Olympics
Dynamic emblem treatment breaks historical Olympic mold
LA28 hires Rodriguez as chief strategy officer
LA28, organising committee of the 2028 summer Olympic and Paralympic Games in Los Angeles, has appointed Ann Rodriguez as its chief strategy officer