Ladies Professional Golf Association (LPGA)

Golf
Media

The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship
Golf
Sponsorship & Marketing

Japanese multinational electronics company Epson has struck a five-year deal to secure the naming rights to the Ladies Professional Golf Association's developmental tour through 2026
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has expanded its reach within women's golf by striking a multiyear partnership with the Ladies Professional Golf Association and …
Golf
Data

IMG Arena, the sports betting division of the IMG agency, has further bolstered its strong standing in golf after securing the official betting data and live streaming rights to the Ladies Professional…
Golf
Events

Golf’s Ladies European Tour will increase its number of tournaments and prize fund in 2022 following a schedule this year that was still affected by cancellations as a result of the Covid-19 pandemic.
Golf
Sponsorship & Marketing

The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…
Golf
Media

UK pay television broadcaster Sky Sports has secured a three-year extension to its media rights deals for the Ladies Professional Golf Association and the Ladies European Tour
Golf
Licensing & Merchandising

The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)
Golf
Data

KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Golf
Industry Moves

Veteran college sports administrator becomes golf property's new head
Golf
Sports Betting

Leading US gaming company BetMGM has become the LPGA Tour's first official betting operator in a multiyear agreement
Golf
Sponsorship & Marketing

Whoop founder and CEO Will Ahmed speaks to SportBusiness about how the company has been able to successfully leverage its position in the wearable health technology space during the Covid-19 pandemic. Bob WIlliams reports.
Golf
Events

The world’s top women golfers, including world number one Ko Jin-young, Danielle Kang and Park In-bee, have confirmed they will play in the re-scheduled HSBC Women's World Championship in Singapore next m…
Golf
Sponsorship & Marketing

Leading wearable technology provider Whoop has extended its wide-ranging partnership with the Ladies Professional Golf Association for the 2021 season
Golf
Sponsorship & Marketing

The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…
Golf
Sponsorship & Marketing

Global professional services company Cognizant has signed sponsorship contracts with both the PGA Tour and the LPGA Tour
Golf
Sponsorship & Marketing

European asset management company Amundi has struck a five-year deal with the Ladies Professional Golf Association to become the title sponsor of the Evian Championship
Golf
Industry Moves

Mike Whan has announced in a surprise move that he will step down as Ladies Professional Golf Association commissioner during 2021. Whan is the LPGA’s eighth, and to date longest-serving, commissioner.