Ladies Professional Golf Association (LPGA)
PGA Tour embraces ESPN+ in lucrative nine-year domestic rights deals
The PGA Tour has finalised nine-year domestic media rights deals with incumbent rights-holders CBS, the commercial network, and the Comcast-owned NBC Sports Group, while agreeing a landmark streaming deal…
LET’s 2020 schedule includes additional €4.5m in prize money following LPGA merger
The Ladies European Tour (LET) has revealed that members will play for a combined prize fund of €18m in 2020 following the tour’s merger with the Ladies Professional Golf Association (LPGA) – an incre…
Armas named Ladies European Tour’s permanent CEO
Alexandra Armas has been appointed as the new chief executive of the Ladies European Tour as the women’s golf body continues its restructure in the wake of its recent merger with the LPGA.
R&A and European Tour give backing to LPGA-LET joint venture
The R&A and the men’s European Tour have both confirmed that they will support the newly-formed joint-venture between the Ladies Professional Golf Association and the Ladies European Tour.
Sky NZ extends LPGA rights to 2024
Pay-television broadcaster Sky New Zealand has continued its recent rights drive by securing an extended deal for coverage of LPGA golf events
LPGA and LET agree to merger after approval by players
The Ladies Professional Golf Association (LPGA) and the Ladies European Tour (LET) have agreed to unite in a joint-venture partnership after LET players voted their support for the merger at their Annual …
Mike Whan heading to Spain in bid to seal LPGA-LET merger
Ladies Professional Golf Association (LPGA) commissioner Mike Whan is flying to Spain in an attempt to close the deal on a merger with the Ladies European Tour (LET) this week
Mike Whan signs long-term extension to remain LPGA commissioner
Mike Whan has signed a long-term extension to remain commissioner of the Ladies Professional Golf Association.
The length and terms of the deal have not been disclosed
Talks resume over women’s golf tours merger
Talks have resumed over a possible takeover by the Ladies Professional Golf Association (LPGA) Tour of the Ladies European Tour (LET), according to the Guardian newspaper.
LPGA adds latest new tournament in Florida
The Ladies Professional Golf Association is set to return to the Tampa Bay area for the first time in more than three decades after announcing a new tournament will be added to the LPGA Tour for the 2020…
LPGA expands Opendorse marketing partnership
The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…
LPGA partners with Genius to implement betting integrity programme
The Ladies Professional Golf Association (LPGA) has announced it is partnering with Genius Sports to implement a sports betting-related monitoring, education and investigation programme
LPGA takes International Crown to England
The Centurion Club in England has been awarded hosting rights to the 2020 edition of the International Crown, a national team tournament for women’s golf, with the IMG agency selected to deliver the e…
LPGA ‘walking briskly’ but not running to embrace sports betting
The Ladies Professional Golf Association is keen to embrace legalised sports betting but is not rushing to do so, commissioner Michael Whan has told SportBusiness
LPGA to double tour finale prize fund to $5m in 2019
The total prize fund for the LPGA's CME Group Tour Championship will double to $5m (€4.41m) next year. The winner will take home $1.5m
LPGA unveils first China event with Buick backing
The Ladies Professional Golf Association (LPGA) has revealed details of its first tournament in China, confirming the event will take place later this year at Shanghai’s Qizhong Garden Golf Club.
LPGA adds business expertise to board of directors
The Ladies Professional Golf Association (LPGA) has named Peter Carfagna as the new chair of its board of directors and also appointed both Jon Iwata and Tom Schoewe as independent directors, as well as LPGA Tour player Marina Alex as a player director.
LPGA adds new tournaments, raises prize money for 2017 season
The Ladies Professional Golf Association (LPGA) will add four new tournaments to its 2017 schedule, with an increase of $4.35m (€4.1m) taking prize money to a record total of $67.35m.