Lagardère

H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own

French media group Vivendi has acquired a 10.6-per-cent stake in Lagardère, the France-based conglomerate that recently sold its sports division to H.I.G.

Gaming equipment brand Logitech G has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports, brokered by the Lagardère Sports agency.

The Confederation of African Football (CAF) today strongly defended its move to terminate Lagardère Sports’ 12-year global media and sponsorship rights contract, describing it as a “legal consequence” of rec…

The Lagardère Sports marketing agency has announced it is establishing an office in Spain two and half years after ceasing operations in the country.

English Premier League football club West Ham United has agreed a long-term deal for Lagardère Sports to become its exclusive digital sponsorship and activation agency.

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