Lagardère Unlimited
Matchpoint joins Lagardère Plus
The Lagardère Sports and Entertainment agency has confirmed the Matchpoint Agency will become the charity events and management division of its Lagardère Plus division.
PDC teams up with Lagardère Sports
The Lagardère Sports agency has signed a five-year partnership with the Professional Darts Corporation (PDC) through which it will seek to enhance the organisation’s digital output, amongst other remits.
Bundesliga granted new commercial opportunity as virtual advertising approved
The German Football League (DFL) has today (Tuesday) approved the use of virtual perimeter advertising in the top-tier Bundesliga, with a system developed by technology company Supponor and the Lagardère Sports agency being the first to be granted the green light.
Lagardère Sports launches Shanghai office
The Lagardère Sports agency has today (Tuesday) launched a new office in the Chinese city of Shanghai.
Lagardère Sports backs launch of new German agency
Lagardère Sports linked to Maracanã deal
Lagardère | ‘Crazy’ African gamble looks set to pay off
Ironman to host new event in triathlon hub Hamburg
The Ironman triathlon organisation has added a new event for its 2017 season in the German city of Hamburg.
Lagardère Sports to drive Budapest’s Olympic bid
The Lagardère Sports agency has been commissioned by Budapest 2024 to lead an international consortium to advise the Hungarian capital on its bid to host the summer Olympic and Paralympic Games.
Two Minds, One Vision
Owen Evans travelled to Singapore to ask Seamus O’Brien and Andrew Georgiou, executive chairman and COO, respectively, of Lagardère Sports and Entertainment, about how they hope a corporate facelift will banish an ugly few years for the sports marketing giant.
Marketing Muscle
Executives from the Lagardere sports agency reveal how they will be creating a Texas feel to the World Weightlifting Championships in its broadcasting production and distribution around the world.