LaLiga
LaLiga strengthens Saudi ties with Riyadh Season deal
Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s LaLiga, further underlining the Kingdom’s growing influence in European and globa…
GXR clinches long-term European league deals in India
Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.
LaLiga signs ‘multi-million’ crypto deal with Bitget
LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
LaLiga lands first CCTV deal in nine years
LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.
SportyTV bolsters European football portfolio
The Sporty Group has solidified its free-to-air football rights portfolio in Ghana and Nigeria in long-term deals for LaLiga, Serie A and the English Football League
LaLiga extends regional betting footprint
LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
LaLiga seeks five-season TV deal in Hungary
Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.
New World TV adds two heavyweight European leagues
New World TV has added rights to both LaLiga and Serie A as the Togo-based pay-television broadcaster continues to amass European football rights in sub-Saharan Africa
LaLiga, beIN make peace in Mena, APAC deals
LaLiga and incumbent broadcast rights-holder beIN Media Group appear to have put any lingering quarrels to bed by signing off two rights agreements spanning the Middle East and North Africa, plus the Asia-Pacific…
Top football leagues, broadcasters slam X over piracy action
A host of leading sports rights-owners and rights-holders have slammed X, the social media platform formerly known as Twitter, for its approach to tackling piracy, and demanded immediate action be taken
EXCLUSIVE: Galaxy Racer nears European football deals in India
Dubai-based gaming and media company Galaxy Racer is close to securing exclusive rights to Spain’s LaLiga and France’s Ligue 1 in India and is also in advanced talks to acquire rights to Italy’s Serie A in the country.
Key commercial hire for Kosmos’ Kings League
Sports and media group Kosmos has hired Gorka Herrero Nebot from LaLiga as its international commercial director and head of global partnerships
Uber splits strategy in new deals with LaLiga, Como
Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.
RTVE ‘opts against’ LaLiga free-to-air bid
RTVE has voted against proceeding with a bid to bring coverage of LaLiga back to public-service television in Spain
BeIN has prized LaLiga rights locked up in France
BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.
Madrid court rules Fifa, Uefa ‘abused’ positions in ESL threat
A Madrid court has found in favour of the city's top football club in an ongoing legal battle surrounding the failed European Super League (ESL) project, in which once again all sides have claimed victory
LaLiga opts for non-exclusive rights move in sub-Saharan Africa
LaLiga is to have at least two English-language broadcasters in sub-Saharan Africa from next season, after non-exclusive rights were sold to pay-television's StarTimes and Tanzania-based Azam Media.
Tebas eyes LaLiga game in US by 2025-26 in wake of Fifa backdown
LaLiga could stage a regular-season game in the United States as early as the 2025-26 season, its president Javier Tebas has declared, amid reports that Fifa is considering lifting such a ban.