LaLiga
LaLiga and Premier Sports create free-to-air exposure windows
LaLiga and Premier Sports, the subscription broadcaster that holds the UK rights to the Spanish league, have created free-to-air windows for forthcoming matches
LaLiga broadcast rights on the market in heavyweight European countries
Mediapro, the international sales agency of the Spanish LaLiga, is to issue an invitation to tender in the coming week covering broadcast rights in seven European countries from 2021-22 to 2025-26, SportBusiness…
Fifa warned banning international league games on US soil may breach antitrust laws
United States-based international soccer promoters Relevent Sports has been given a rare boost in its repeated attempts to stage official international league matches on US soil.
LaLigaTV offers free access to UK viewers until October
LaLigaTV is now available free of charge in the UK until October 1 to those Sky platform customers who currently do not subscribe, while non-Sky customers can get free access to the OTT version of the…
LaLiga pens non-exclusive Canal Plus deal and MBS agency tie-up in sub-Saharan Africa
LaLiga, the governing body of Spanish football’s top two divisions, has agreed another rights deal in sub-Saharan Africa after signing a four-season extension with the African arm of French-language p…
LaLiga appoints Liverpool’s Li as commercial director in Southeast Asia
Simon Li has been named as the commercial director for Southeast Asia, Japan, South Korea and Australia at Spanish football’s LaLiga.
Eleven Sports holds on to LaLiga rights in Portugal
Subscription broadcaster Eleven Sports has retained broadcast rights in Portugal to Spain’s LaLiga until the end of the 2023-24 season after winning the rights for another three seasons.
Ziggo retains exclusive LaLiga rights to 2024
Dutch telco Ziggo has renewed its exclusive broadcast rights to Spain’s LaLiga for three more seasons.
LaLiga closes sub-Saharan African rights deal with StarTimes
LaLiga has finalised an agreement for the sale of its French-language media rights in sub-Saharan Africa with pay-television broadcaster StarTimes
SuperSport renews LaLiga rights in sub-Saharan Africa
SuperSport, the sub-Saharan African pay-television broadcaster, has renewed its exclusive rights to the top two tiers of Spanish football, LaLiga
Mazda goes the distance with LaLiga in two-year renewal
Japan-based automotive manufacturer Mazda has renewed its sponsorship of Spanish football’s LaLiga for another two years, extending its agreement until the end of the 2022-23 season.
Spanish football awaits EU ruling on shirt sponsorship ban by betting companies
Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Mediapro adapts LaLiga host broadcast to highlight virtual overlay, minimise empty seats
Spanish production group and rights agency Mediapro has reworked its host broadcast of LaLiga matches since the league returned earlier this month with shots of empty seats minimised
Mediapro and IBM launch AI-based video highlights platform
Spain-based broadcast production and rights agency Mediapro has announced the launch of a new artificial intelligence video platform, AIProclips, developed in collaboration with computing giant IBM
Baltics, Netherlands and Russia part of LaLiga’s 11-country media-rights tender
LaLiga, the governing body of Spanish football’s top two divisions, has launched an invitation to tender for its media rights in 11 European territories.
LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Round-Up: AFL and LaLiga resume, Diack trial revelations, IPL hopes, and more
The Australian Football League resumed its 2020 season on Thursday evening, with defending champions Richmond Tigers drawing with Collingwood Magpies during a match played at an empty Melbourne Cricket…