LaLiga North America

Football
Sponsorship & Marketing

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
Football
Media

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3
Football
Fan Engagement

LaLiga North America, the joint venture between Spain's LaLiga and Relevent Sports Group, has announced the launch of a year-long event series that will feature watch parties and activations at bars and…
Multiple Sports
Fan Engagement

LaLiga and the Ultimate Fighting Championship have unveiled a multifaceted, content-focused, and cross-promotional partnership to engage with fans across both sports in North America and Spain.
Football
Media

ESPN demonstrates importance of Real Madrid v FC Barcelona clash to network with 20 hours of lead-up content and 30 staff on-site at the Bernabeu, while there will be four watch parties across the United States.
Football
Media

Spain’s LaLiga has renewed its deal with Sky Mexico for a further eight seasons from 2024-25, securing a long-term broadcast home in one of its most important territories.
Football
Licensing & Merchandising

Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
Football
Media

Boris Gartner and Danny SiIlman, chief executives of LaLiga North America and Relevent Sports, respectively, tell SportBusiness how their joint venture partnership has transformed LaLiga's presence and commercial fortunes in North America in just three years
Football
Governance

LaLiga North America, the joint venture between LaLiga and Relevent Sports Group, has announced it is expanding its operations into Mexico
Football
Media

ESPN and LaLiga have finalized a wide-ranging long-term media rights deal that will make streaming service ESPN+ the principal English- and Spanish-language home for Spain's top-flight soccer league in…
Football
Sponsorship & Marketing

LaLiga North America and Stage Front have announced a multiyear partnership focused on driving new customer-centric ticketing strategies using data from both organizations
Football
Sponsorship & Marketing

LaLiga North America has extended its restaurant-focused partnership with Spanish-American chef José Andrés' ThinkFoodGroup to expand the organization's presence in key growth markets.
Football
Sponsorship & Marketing

Camarena Tequila has been named the official tequila of the International Champions Cup and LaLiga North America
Football
Sponsorship & Marketing

LaLiga North America has signed a multi-faceted sponsorship and content partnership with sports streaming platform Fanatiz
Football
Media

US-based national video network GSTV has signed a content deal with LaLiga North America, through which it will show short-form content from the top tier of Spanish football
Football
Fan Engagement

Ahead of LaLiga's return to live competition this week, LaLiga North America and global sportsbook operator PointsBet have teamed up to create a new slate of gambling-focused digital programming
Esports
Events

Relevent Sports Group has partnered with LaLiga and LeBron James’s media company Uninterrupted to create a players-only esports soccer competition featuring athletes from a variety of sports.
Football
Sports Betting

LaLiga North America is looking to capitalize on the new sports betting landscape in the United States by signing a partnership with global sportsbook operator PointsBet