Learfield
Cincinnati creates in-house unit for sponsorship sales
The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.
Learfield cuts $600m of debt, adds $150m in equity investment
College athletics media and technology company Learfield has announced a "comprehensive deleveraging transaction" with its lenders to reduce its outstanding debt by more than $600m (€559m) as the company s…
Learfield extends deal with University of Alabama, adds NIL center
The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Learfield sells digital signage company ANC back to founders
US college sports-focused agency Learfield has sold digital signage and video experience company ANC to sports entertainment agency C10 Media
Learfield signs 10-year extension with Kansas Athletics
Company stays aligned with one of the top programs in US college sports
Opendorse, Learfield team up to maximize NIL opportunities
Collaboration aimed at streamlining access to expanded commercial options
Learfield unveils Amplify brand for its ticketing business
New moniker follows on prior agency rebranding
Sportradar hires North American head of integrity services
Former NCAA senior executive joins global sports data and technology company
Learfield IMG College rebranded as ‘Learfield’
The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield