Learfield IMG College
Marketing

The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield
College Sports
Industry Moves

Sports industry veteran to aid fast-growing agency focused on college sports
College Sports
Sponsorship & Marketing

The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …
College Sports
Industry Moves

The Learfield IMG College agency has named Jennifer Davis of Amazon Web Services, the cloud computing subsidiary of the online retail giant, as its chief marketing officer
College Sports
Industry Moves

The Learfield IMG College agency has recruited Grant Jones to the newly-created position of senior vice-president, head of content
Esports
Esports

The Learfield IMG College agency has teamed up with video game developer Electronic Arts to create Level Next, a new intercollegiate esports league
College Sports
Sports Betting

The University of Colorado Boulder's athletics department has agreed a five-year corporate sponsorship agreement with global betting company PointsBet
Licensing & Merchandising

Renewal continues agreement initially struck in 2015
Finance & Law

The University of California, Los Angeles and University of California, Berkeley, already facing economic pressure amid large-scale contract disputes with embattled apparel brand Under Armour, are now…
College Sports
Industry Moves

Cole Gahagan has been named as the new leader of the Learfield IMG College agency after it was announced that current president and chief executive, Greg Brown, will retire
Industry Moves

The Learfield IMG College agency has appointed Cole Gahagan, chief commercial officer of licensed sports merchandise manufacturer and retailer Fanatics, as its president of content, revenue and enterprise…