Lega Basket
Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030
Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
Lega Basket issues domestic rights tender with 12-day bid turnaround
Lega Basket Serie A, the top-tier Italian basketball league, has issued its domestic broadcast rights invitation to tender for the next three seasons
Lega Basket Serie A broadens global reach with three new rights deals
Lega Basket Serie A, the top division of Italian club basketball, has said it will receive record global coverage for its 2021-22 season through three new rights deals
SN1 turns to Content Arena to distribute Lega Basket international rights
SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball
SN1 Trading to sell international rights to all live Lega Basket Serie A matches
All live matches from Italian basketball’s Serie A are to be marketed to international broadcasters for the first time in the two-year agreement with SN1 Trading, the rights arm of Munich-based consultancy S…
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Lega Basket concludes Rai free-to-air deal, SN1 lands international rights
Lega Basket Serie A, the governing body of the top-tier of Italian domestic basketball, has completed its domestic media-rights sales process after agreeing a two-season renewal for its free-to-air rights…
Eurosport agrees two-season Lega Basket renewal as free-to-air rights unsold
Discovery-owned pan-European sports broadcaster Eurosport has renewed its pay-television rights to the Lega Basket Serie A for a further two seasons
Lega Basket kicks off two-season domestic tender, closes in on Infront deal
Lega Basket, the governing body for Italian basketball’s top division, has launched a domestic invitation to tender for its media rights which will cover the 2020-21 and 2021-22 seasons.
Umberto Gandini – Fear is a major factor among decision-makers
Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket
Umberto Gandini – Most Serie A clubs face difficulties if rights fees are withheld
In part one of a two-part video discussion, Umberto Gandini speaks to SB24's Kevin Roberts
Commission formed to identify new Lega Basket president
Egidio Bianchi has announced he will step down as president of Lega Basket Serie A, the top division of Italian club basketball, with a commission formed to determine his replacement and address other…