Lega Nazionale Professionisti Serie B (LNPB)
BKT keeps faith in sponsorship with Serie B title renewal
Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
Serie B announces Helbiz termination, Sky and DAZN face increased payments
Lega Nazionale Professionisti Serie B (LNPB) has terminated its rights deal with Helbiz, the US-based micro-mobility company, in a move that is set to mean Sky Italia and DAZN will be required to increase…