Lega Serie A
De Siervo urges Italian government to back longer domestic rights cycle
Luigi De Siervo, chief executive officer of Lega Serie A, governing body of the top division of Italian club football, has urged the Italian government to allow the extension of the domestic broadcast…
De Stefano to run Serie A office in Abu Dhabi
Experienced Middle East-based sports executive Alfonso De Stefano will run Lega Serie A's new regional office in Abu Dhabi
Serie A targets near tripling of international rights revenues
Lega Serie A believes it can come close to tripling international broadcast revenue by 2030, as the top division of Italian club football readies the sales process for the next three-season window
Serie A approves guidelines for next rights cycle, attracts more private equity interest
Lega Serie A, governing body of the top division of Italian club football, has approved the guidelines for its next broadcast rights tender
Saudi Arabia ‘submits new Supercoppa offer’, Serie A set to open Abu Dhabi office
Saudi Arabia is reported to have offered Lega Serie A a fee of €138m ($138m) to host the Supercoppa Italiana over a six-year period, while the organising body of the top division of Italian club football i…
DFL, Lega Serie A take steps to address energy crisis
Deutsche Fußball Liga (DFL) and Lega Serie A, organising bodies of the top divisions of German and Italian club football, have made moves to address the global energy crisis and its impact on their teams …
Serie A ups social media presence with Japanese, Portuguese Twitter accounts
Lega Serie A has launched dedicated Japanese and Portuguese Twitter accounts as part of plans to improve its engagement with fans
Lega Serie A appoints AdPlay to develop free match highlights platform
Lega Serie A, the organising body of the top division of Italian club football, has appointed digital media company AdPlay Media Holding to develop a new multimedia platform through which it will provide…
Lega Serie A latest to join Sorare NFT portfolio in long-term deal
Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Puma to leverage Serie A ball supply deal to develop Italian retail footprint
Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal
Puma keen to make strides in football segment of sports equipment market in Italy
OneFootball strikes digital collectible deals with Serie A, leading clubs
Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Serie A ‘weighs up’ launch of OTT highlights platform
Lega Serie A, the organising body of the top division of Italian club football, is said to be weighing up launching its own OTT platform on which to show highlights
Frecciarossa renews Coppa Italia title rights on higher terms
Frecciarossa, the main brand of Italian train operator Trenitalia, has renewed an agreement for naming rights to the Coppa Italia club football competition
ADM lands Serie A rights in Mena across shortened three-year term
Lega Serie A has ended its lengthy search for a new broadcast deal in the Middle East and North Africa as the majority of clubs voted for a three-year agreement with pay-television broadcaster Abu Dhabi…
Lega Serie A hails end to international rights term restrictions
Lega Serie A, the organising body of the top division of Italian club football, has welcomed the official introduction of changes to the Melandri Law, specifically concerning contracts it can enter into…
Serie A ‘considers’ launch of radio channel
Lega Serie A, the organising body of the top division of Italian club football, is said to be considering the launch of its own radio channel
Serie A receives fresh beIN bid for Mena broadcast rights
Pay-television broadcaster beIN Media Group has made a fresh bid to reclaim Serie A rights in the Middle East and North Africa
Serie A weighing up Abu Dhabi Media-StarzPlay offer for Mena rights
Lega Serie A is considering the latest offer from Abu Dhabi Media for media rights in the Middle East and North Africa as it mulls over whether to end its stop-gap YouTube streaming policy and revert to…