Lega Serie A

Football
Fan Engagement

Lega Serie A is planning to open a series of branded restaurants in the United States as part of its new push into the key international territory
Football
Media

Chinese streaming platform iQiyi Sports has acquired rights for Italian Serie A football in a two-season deal covering 2022-23 and 2023-24. iQiyi Sports' rights cover streaming platforms only
Football
Fan Engagement

Lega Serie A, organising body of the top division of Italian club football, has launched a new app
Football
Media

Italy’s Lega Serie A has agreed a three-year deal with WSC Sports to create automated video highlights for all Serie A, Supercoppa Italiana and Coppa Italia fixtures.
Football
Media

Lega Serie A will no longer be limited to three-year terms for its international rights deals, after the Italian Council of Ministers approved changes to the Melandri Law, the 2008 law which imposed the…
Football
Sponsorship & Marketing

Lega Serie A has added to its sponsorship portfolio with online sales and auction platform eBay
Football
Media

Event is a first involving a major football league
Football
Events

Lega Serie A has shelved plans to stage a highly ambitious 20-team tournament in the United States during the 2022 Fifa World Cup, which is being held from November 21 to December 18 in Qatar
Football
Media

Lega Serie A, the governing body for the top division of Italian club football, has said that the competition will continue to be shown in Russia despite the country’s invasion of Ukraine.
Football
Industry Moves

Lorenzo Casini has today (Friday) been elected as the new president of Lega Serie A, the governing body for the top division of Italian club football
Football
Sponsorship & Marketing

Italian football’s Lega Serie A has signed up sportswear brand Puma to its sponsorship portfolio in a deal that will begin from the start of the 2022-23 season.
Football
Media

For Media, the boutique rights agency headed by Emanuele Villari, has brokered a Coppa Italia broadcast rights deal with Abu Dhabi Media in the Middle East and North Africa, SportBusiness understands
Football
Events

Lega Serie A has confirmed plans to stage a highly ambitious 20-team tournament in the United States during the 2022 Fifa World Cup, which is being held from November 21 to December 18 in Qatar
Football
Governance

The search for a new president of Lega Serie A, the organising body of the top division of Italian club football, will continue after Carlo Bonomi only received one vote during a meeting held yesterday…
Football
Media

All ten weekly Serie A matches will be broadcast live in the Middle East and North Africa region on the league's Arabic-language YouTube channel until the end of the season
Football
Sponsorship & Marketing

The recent move by the Italian government to become Lega Serie A’s Main International Partner - a designation open since an inventory reshuffle ahead of the 2021-22 season – has delivered a sizeable sev…
Football
Governance

Paolo Dal Pino has announced his resignation as president of Lega Serie A, organising body of the top division of Italian club football, citing an inability to adequately fulfil his duties following the …
Esports
Sponsorship & Marketing

Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.