Lega Serie B
Variable reserve prices set for Serie B domestic broadcast rights
Lega Serie B has informed broadcasters in Italy of the prices assigned to the non-exclusive rights packages available in its newly-launched domestic rights tender that spans the 2021-24 period
Serie B clubs approve non-exclusive domestic rights packages
Clubs from Italian football’s Lega Serie B have approved an invitation to tender for domestic broadcast rights, a process that will offer non-exclusive packages to the market.
BKT continues as title sponsor of Serie B
Italian football’s second tier, Lega Serie B, has signed a renewal with title sponsor BKT Tires.
Serie B nets international exposure with LIVENow streaming deal
Lega Serie B, the governing body for Italy’s second tier of domestic football, has agreed an international rights deal with LIVENow, the streaming platform launched by Aser Ventures.
Serie B kicks off domestic rights auction with market consultation
Lega Serie B, the governing body for Italy’s second tier of domestic football, has launched its domestic rights sales process with a market consultation.
Serie B approves formation of new broadcast rights company
Lega Serie B, the organising body for the second tier of Italian club football, has unanimously approved the formation of a new media company that will manage the sale and marketing of television rights…
Lega Serie B moves closer to TV rights tender with guidelines revision
Lega Serie B, governing body of the second tier of Italian club football, has revised guidelines for the marketing of its broadcast rights for the next cycle
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
CASE STUDY | Lega Serie B’s social media strategy
In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.