Legends

Rugby Union
Licensing & Merchandising

World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
Football
Finance & Law

Real Madrid has paused music concerts at its Santiago Bernabéu stadium following complaints from local residents in a move that could jeopardise the terms of its finance deal with US firm Sixth Street.
Multiple Sports
Industry Moves

Chris Foy to take up position as Wasserman's executive vice-president and managing director of rights sales for North America
US College Sport
Media

Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
American Football
Sponsorship & Marketing

More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
Baseball
Stadia

Major League Baseball's Oakland Athletics have hired global experiences company Legends to manage premium seating and ticket sales for the franchise's new ballpark in Las Vegas
US College Sport
Sponsorship & Marketing

Global experiences company Legends has announced a strategic partnership with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE) to provide Power Five schools with operational capacities,…
Football
Licensing & Merchandising

Borussia Dortmund has announced a new multi-year agreement with global experiences and merchandising platform Legends to upgrade the German club's e-commerce offering.
Football
Sponsorship & Marketing

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
US College Sport
Sponsorship & Marketing

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Multiple Sports
Finance & Law

Sports and entertainment company Legends has acquired US venue management company ASM Global as it looks to become the dominant player in the live events management and hospitality space
Multiple Sports
Industry Moves

Nick von Doetinchem has left his role heading up OneFootball’s media rights acquisitions to become Legends’ managing director of Central Europe.
Rugby Union
Sponsorship & Marketing

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Multiple Sports
Sponsorship & Marketing

Sports and entertainment company Legends Hospitality is ‘in talks’ to finance the potential acquisition of US venue and events management company ASM Global in a deal that could create a massive global pla…
Football
Sponsorship & Marketing

The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Football
Industry Moves

The Major League Soccer expansion side in San Diego has named Jen Bower and Mark Morris executive vice-president, partnership, premium and ticketing and senior vice-president of global partnerships, respectively
Football
Licensing & Merchandising

San Diego's newly announced Major League Soccer franchise has hired premium experiences company Legends to manage global partnerships, premium seating, and season-ticket sales in a multi-year deal ahead…
Football
Sponsorship & Marketing

The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…