Legends
Yankees select Legends to manage jersey patch sale
Move is one of the most prominent steps yet in emerging sponsorship space
Legends seals multiyear Indiana University merchandise pact
Indiana University's athletics department has secured a multiyear online and bricks-and-mortar merchandise partnership with premium experiences company Legends
USL seals 10-year Legends partnership to drive business growth
The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
LaLiga invests in museum operator Legends
LaLiga, organising body of the top two divisions of Spanish club football, has partnered with and invested in sports museum developer Legends
Legends, AUDL enter into long-term strategic partnership
Premium experiences company aligns with ultimate disc league
Real Madrid secures €360m investment in 20-year Sixth Street JV partnership
LaLiga giants Real Madrid has secured a €360m ($380m) deal with United States-based global investment firm Sixth Street, which has acquired the right to stage a series of events at the redeveloped Santiago Bern…
Bills hire Legends to help commercialize $1.4bn new stadium
The Buffalo Bills have appointed premium experiences company Legends to help planning, project management, sales, and partnerships for the National Football League team's planned new $1.4bn (€1.2
Legends extends record hospitality run at Super Bowl LVI
Concessions and merchandise spending sets new mark for full-capacity Super Bowl
Legends forms new division, acquires Maestroe Sports & Entertainment
Premium experiences company Legends has acquired the Maestroe Sports & Entertainment agency to accelerate the formation of its new Legends Growth Enterprises division
Real Madrid ‘agrees 25-year deal’ with Legends for Bernabéu’s commercial exploitation
Legends, the US-based 'premium experiences company', has reportedly struck a 25-year deal with Real Madrid to acquire a 20-per-cent stake in a new company that will manage the LaLiga giant’s revamped E…
Legends expands portfolio with 4Front acquisition
Premium experiences company Legends has continued to diversify its business interests by acquiring data and analytics-focused digital media agency 4Front
NFL to open retail store along Las Vegas Strip
League continues to grow its presence in once-shunned Nevada market
PGA of America, Legends secure strategic partnership
The PGA of America has unveiled a strategic partnership with premium experiences company Legends, which will operate on-site, online, licensing and corporate merchandising for the PGA’s top-end events: th…
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Relay to modernize AT&T Stadium concessions operations with voice-first technology devices
Technology company Relay has announced a three-year partnership with Legends Hospitality to support concessions operations at AT&T Stadium in Dallas, Texas, with the introduction of over 400 next-generation,…
Syracuse University signs decade-long pact with Legends
Power Five school looks to unify many athletic department elements into single program
San Antonio Spurs hire Legends to sell arena naming rights after AT&T ends partnership
The National Basketball Association's San Antonio Spurs are seeking a new naming rights partner for the first time in 20 years after US telco company AT&T opted to end its long-standing agreement following…
PFL brings in Legends as e-commerce provider
The Professional Fighters League has secured a deal with Legends Global Merchandise to become the mixed martial arts promotion's exclusive e-commerce provider