Lidl

German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…

Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years

Supermarket group Lidl has signed a multi-year agreement to become an Official Partner of Uefa Euro 2024 and the European Qualifiers leading in to next year’s national team football tournament in its h…

European retail store group Lidl has agreed a sponsorship deal with the inaugural Cycling World Championships, which will be staged at venues in Glasgow and across Scotland from August 3-13

Supermarket chain Lidl has renewed its sponsorship deal with active lifestyle brand Tough Mudder

German supermarket chain Lidl has extended its commitment to the men’s European Handball Championship by agreeing to sponsor the next two editions of the national team tournament.