Liga Forte Futebol
Libra, LFU in ‘common sense’ talks to pool media rights
Libra and Liga Forte União (LFU), the two collectives of Campeonato Brasileiro Série A and Série B teams seeking to drive plans for a new league system, are closing in on an agreement to jointly market th…
Rival Brazilian groups join forces against proposed betting sponsorship ban
Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Liga Forte União sells off 20 per cent of media rights to 2075, targets Libra pact
Liga Forte União (LFU), a group of 25 Brazilian football clubs, has announced the sale of 20 per cent of its broadcast rights for the next 50 years for R$2.6bn (€494m/$525m), in what represents one of the most significant developments in the sport's history in the country.
LFF signs three Libra defectors to strengthen grip on Brazilian football
Four Campeonato Brasileiro Série A clubs have signed an agreement with Liga Forte Futebol (LFF), enhancing the group's bid to control commercial operations in football in the country.
Two Brazilian clubs deny commitment to Liga Forte Futebol project
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian football, has miscalculated the level of support it enjoys among clubs, according to reports in the country
Liga Forte Futebol agrees 50-year revenue deal with Serengeti, Life Capital
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian club football, has announced the completion of a 50-year agreement with US-based investment group Serengeti Asset…
Libra investor makes new proposal amid concerns over trio
Mubadala Capital, the financier of Libra, one of two collectives of Brazilian clubs seeking to drive plans for a new football league system, has made another offer in a bid to stop defections to the rival…
Rival investment funds make financial incentives to Brazilian clubs
The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Liga Forte Futebol secures Life Capital, Serengeti as investors
Liga Forte Futebol (LFF), one of two organisations seeking to create a new league system for Brazilian club football, has sealed an investment agreement with domestic venture capital group Life Capital…