Liga MX

Football
Sponsorship & Marketing

The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
Football
Media

Mexico’s top-tier football league, Liga MX, has approved a plan in principle to mandate the creation of a model to centralise the media rights of all 18 clubs. 
Football
Sponsorship & Marketing

Telco T-Mobile US has been named the official wireless sponsor of Liga MX in the United States in a deal brokered by Spanish-language media and content company TelevisaUnivision
Football
Technology

Mexico's Liga MX and California-based identity verification platform Incode Technologies have partnered to introduce Incode's Fan ID across Mexico's stadiums in the country's premier soccer division
Football
Sponsorship & Marketing

Molson Coors beer brand Coors Light has been named the inaugural multiyear commercial partner of the Leagues Cup, the 47-team, month-long tournament which begins in 2023.
Football
Media

Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
Football
Events

Major League Soccer and Liga MX have unveiled further details about the inaugural 47-team, month-long Leagues Cup tournament which begins in 2023
Football
Events

Major League Soccer's All-Star Game may change format once again in 2023 due to the onset of the expanded Leagues Cup, MLS commissioner Don Garber has disclosed
Football
Events

The Leagues Cup Showcase doubleheader at SoFi Stadium drew an announced crowd of 71,189 on August 3, continuing a run of significant soccer attendances in Southern California in recent weeks
Football
Media

Liga MX president Mikel Arriola has revealed that the Mexican football league will centrally market its clubs’ television rights for the Leagues Cup, the regional club competition it organises alongside N…
Football
Sponsorship & Marketing

The Mexican arm of Spanish financial services group BBVA has agreed a two-year extension to its title sponsorship of Liga MX, the top tier of Mexican domestic club football
Football
Events

Major League Soccer's best players will take on their counterparts from Mexico's Liga MX at the MLS All-Star Game for the second consecutive year this summer, extending the alliance between the two North…
Football
Events

Major League Soccer and Liga MX are replacing the 2022 Leagues Cup with a series of Showcase exhibition matches between the two leagues, SportBusiness can disclose.
Football
Governance

Liga MX club Querétaro FC has been hit with severe sanctions in the wake of the horrific fan violence during the weekend's home game against Atlas FC at Estadio La Corregidora which has reportedly resulted i…
Football
Events

Major League Soccer and Mexico's Liga MX have unveiled a comprehensive revamp of the Leagues Cup to expand the regional club competition starting in 2023 into a month-long tournament initially involving…
Football
Media

Mexican OTT streaming company seeUplay has launched a new platform for non-televised Mexican football, which will broadcast live coverage of Liga MX youth leagues to domestic audiences for the first time
Football
Media

Football-based media platform OneFootball has secured an agreement with rights agency and production group Mediapro, the international sales partner of Mexican top-tier Liga MX, for exclusive rights to…
Football
Sponsorship & Marketing

The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.