LIV Golf

Golf
Media

Backed by the likes of 21st Century Fox and Disney, Caffeine has ceased operations stating it has reached the point “where we are still not quite profitable”.
Golf
Media

LIV Golf has moved to try and ease the problem of accessibility for its Friday action by adding the alternative viewing option of coverage on the streaming platform Caffeine
Golf
Media

Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.
Golf
Industry Moves

The Saudi-backed LIV Golf has announced the appointment of experienced US sports and entertainment executive Lawrence Burian as chief operating officer (COO), a rare hire for the organisation after a number…
Golf
Sponsorship & Marketing

Saudi-backed team series LIV Golf has unveiled micro-betting products provider Simplebet as its official sports betting innovation partner
Golf
Media

LIV Golf has announced a deal for airport television network ReachTV to stream live Friday tournament coverage of its events on a non-exclusive basis in the US
Golf
Governance

Next week’s US Senate hearing into the proposed commercial merger between the PGA Tour, LIV Golf and Saudi Arabia’s Public Investment Fund (PIF) will not hear testimony from PIF governor Yasir Al-Rumayyan and…
Golf
Sponsorship & Marketing

Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
Golf
Media

LIV Golf has launched its streaming service on LG smart TVs through a link-up with end-to-end streaming and OTT technology provider ViewLift
Golf
Governance

Two senior US senators have called on PGA Tour commissioner Jay Monahan, Saudi Public Investment Fund (PIF) governor Yasir Al-Rumayyan and LIV Golf CEO Greg Norman to testify at a hearing next month into…
Golf
Sponsorship & Marketing

Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
Golf
Governance

Richard Blumenthal, chairman of the US Senate’s Permanent Subcommittee on Investigations, has opened an investigation into the commercial merger between the PGA Tour and Saudi Arabia’s Public Investment Fun…
Golf
Media

LIV Golf has announced plans to live stream all of its tournaments on YouTube in international markets, including pay-per-view streaming in four countries where rights deals are already in place
Golf
Finance & Law

Golf’s DP World Tour has refused to officially comment on reports that it has won an arbitration case against players who defected to the Saudi-backed LIV Golf series.
Golf
Sponsorship & Marketing

LIV Golf has named the Singapore-based destination Resorts World Sentosa (RWS) as the presenting partner and official hotel of the LIV Golf Singapore tournament scheduled for April 28-30
Golf
Media

LIV Golf's debut on the CW Network averaged just 289,000 viewers and earned a 0.18 household rating over Saturday and Sunday broadcasts
Golf
Finance & Law

A federal judge has ordered the antitrust case between the PGA Tour and LIV Golf to proceed as scheduled, despite a plea from the former for a delay due to how complicated the dispute has become
Golf
Media

LIV Golf has announced the launch of a new global app and streaming site to provide live coverage of its events in territories where it does not have an exclusive rights deal, while it has struck some…