LIV Golf

Golf
Governance

Members of the Saudi-backed breakaway LIV Golf tour have been granted participation in all four Major tournaments after the PGA of America announced that LIV Golf players will be eligible to play at the…
Golf
Sponsorship & Marketing

LIV Golf has announced its first global sponsor in the form of US-based logistics and software company EasyPost, which has become its ‘Official Shipping Solutions Partner’.
Golf
Sponsorship & Marketing

Former world number one golfer and LIV Golf champion Dustin Johnson has ended his sponsorship agreement with Adidas after 15 years while 2017 Masters winner Sergio Garcia did not have his contract renewed…
Golf
Finance & Law

In a major victory for the PGA Tour, a federal magistrate judge has ordered that Saudi Arabia's Public Investment Fund's (PIF) Governor Yasir Al-Rumayyan can be deposed by PGA Tour lawyers and the LIV…
Golf
Industry Moves

LIV Golf has been hit by further instability among its senior executive ranks with the departures of chief communications officer Jonathan Grella and chief marketing officer Kerry Taylor
Golf
Industry Moves

Majed Al Sorour, the Saudi Golf Federation chief executive, is stepping down from his role as LIV Golf’s managing director.
Golf
Media

LIV Golf has officially announced a multiyear United States rights deal with the entertainment-focused CW Network, ending the Saudi-backed breakaway tour's lengthy search for a broadcaster in a key international…
Golf
Media

LIV Golf's search for a broadcaster in the US market appears to have finally come to an end, with the Saudi-backed breakaway tour said to be on the brink of securing an agreement with the largely entertainment-focused…
Golf
Industry Moves

Matt Goodman has become the second senior executive to leave Saudi-backed breakaway golf tour LIV Golf in recent weeks following the surprise resignation of its president and chief operating officer, Atul…
Golf
Governance

Augusta National Golf Club announced that it will allow LIV Golf League players who have previous qualifications to enter the Masters to play in the prestigious tournament in 2023
Golf
Industry Moves

Executive departs as breakaway series seeks to elevate its commercial presence
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Anne Worcester, strategic advisor to Major League Pickleball. Fisher and Russo also discuss the findings of the latest investigation into the National Women’s Soccer League, Fox Sports’ linear television rights deal with Major League Soccer, Jeff Zucker’s arrival to new investment vehicle RedBird IMI, and the pair detail their top sports industry stories of 2022.
Golf
Events

LIV Golf has unveiled three further United States-based tournaments for its 2023 season as the Saudi-backed breakaway league continues to flesh out its expanded schedule.
Golf
Events

Saudi-backed circuit furthers its efforts to flesh out next year's schedule
Golf
Events

Breakaway golf series LIV Golf has added Adelaide to its calendar for 2023 after agreeing a 'multi-year' deal to host events in the South Australia capital
Golf
Media

LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview E.J. Johnston, founder and chief executive of 3ICE. Fisher and Russo also discuss the first season for LIV Golf as it concludes, MSP Sports Capital’s deal with ESPN to acquire majority control of the X Games, new executives and funding for fantasy football-focused media entity The 33rd Team, the completion of Elon Musk’s $44bn purchase of Twitter, and Major League Baseball’s 2022 World Series between Houston and Philadelphia.
Golf
Events

Golfer declares continued progress as McIlroy fears 'irreparable split' in the sport