LIV Golf
Michael Levine on growing the agency business worldwide
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Daly ‘begged’ Norman to join LIV Golf
John Daly, the colorful veteran American golfer, says he has "begged" LIV Golf chief executive Greg Norman to join the Saudi-backed rival golf tour
Eleven LIV Golf players file antitrust lawsuit against PGA Tour
Group of golfers claim the PGA Tour has used monopoly power to define where and how they can compete
Woods turned down $700m-plus LIV Golf offer, says Norman
Golf legend Tiger Woods was offered a blockbuster deal in the range of $700m-$800m (€685m-783m) to leave the PGA Tour and join LIV Golf, the Saudi-backed breakaway tour's chief executive Greg Norman h…
LIV Golf confirms plans for expanded 2023 schedule
Enlarged slate, league format will involve a $405m total prize purse
LIV Golf ‘planning to introduce’ promotion-relegation in 2023
LIV Golf is planning to adopt a promotion and relegation system at the end of its second season in 2023, in an attempt to freshen up the player pool and ensure that there is a pathway for other players…
ServusTV to broadcast LIV Golf in Germany, Austria
Commercial network ServusTV has acquired free-to-air rights in Germany and Austria to LIV Golf’s inaugural Invitational Series.
Smith, Stenson are latest to be linked with LIV Golf
Newly crowned Open champion Cameron Smith and European Ryder Cup captain Henrik Stenson have become the latest high-profile golfers linked with a move to the breakaway LIV Golf series
LIV Golf eager to create breakaway women’s tour
The Saudi-backed LIV Golf is looking to establish its own breakaway women's tour, which would provide competition to the Ladies Professional Golf Association Tour and Ladies European Tour
Bridgestone drops DeChambeau ahead of Open Championship
American golfer Bryson DeChambeau has lost a contract with sports equipment company Bridgestone Golf ahead of this week's Open Championship in Scotland, following his move to the Saudi-backed LIV Golf…
US DOJ opens probe on PGA Tour’s response to LIV Golf
Federal department exploring potential anticompetitive behavior by golf property
Mastercard pauses Poulter, McDowell endorsement deals
American multinational financial services corporation Mastercard has paused its partnerships with European golfers Ian Poulter and Graeme McDowell following their move to the Saudi-backed LIV Golf series
LIV Golf’s Poulter, Otaegui and Harding secure temporary lifting of DP World Tour sanctions
The DP World Tour has confirmed that suspensions placed against three of its members, Ian Poulter, Adrian Otaegui and Justin Harding, have been temporarily lifted after they took action against sanctions…
Pelley fires back at criticism from LIV Golf players as Casey joins exodus
DP World Tour chief executive Keith Pelley has hit back at the organisation’s 16 members who have threatened the European tour with legal action unless sanctions imposed for competing in the inaugural L…
LIV Golf broadcast distribution topped up with additional deals
A string of additional broadcast agreements have been put in place for the first LIV Golf Invitational Series event on US soil as organisers continue to push a non-exclusive model to ensure widespread…
LIV Golf accelerates growth plans for 2023 season
The Saudi-backed LIV Golf breakaway tour is reportedly accelerating its growth plans by transitioning from the current eight-event "Invitational Series" to a 14-tournament "LIV Golf League" in 2023
PGA Tour, DP World Tour strengthen alliance to fend off LIV Golf threat
The PGA Tour and DP World Tour have strengthened their alliance with an expanded 13-year joint venture partnership through 2035, which is designed to fend off the growing challenge from the Saudi-backed…
Meredith McPherron on the evolution of Drive by DraftKings
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Meredith McPherron, chief executive and managing partner of Drive by DraftKings. Fisher and Russo also discuss ongoing turbulence and change in the golf business spurred by the arrival of LIV Golf, Bruin Capital’s sale of streaming video technology company Deltatre, Susquehanna Investment Group’s new support of sportsbook PointsBet, a non-fungible token partnership involving the National Hockey League and NFT distribution platform Sweet, and moves by Fanatics chief executive Michael Rubin to sell his equity in Harris Blitzer Sports & Entertainment and further position the company into sports betting.