Liverpool FC

Football
Sponsorship & Marketing

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 
Football
Finance & Law

Premier League club Liverpool has announced record commercial revenues of £272m (€317.6m/$344.4m) for 2022-23, up 10 per cent on the previous year, as overall club income remained static at £594m.
Football
Sponsorship & Marketing

Global technology and digital transformation firm Orion Innovation has announced a new agreement with Liverpool, marking the company's first step into the sponsorship space.
Football
Finance & Law

Fenway Sports Group (FSG) has today (Thursday) said its long-term commitment to Liverpool “remains as strong as ever” after ending its search for investment in the English Premier League club by striking a deal with US-based sports investment firm Dynasty Equity.
Football
Sponsorship & Marketing

Six weeks after announcing its English Football Association (FA) sponsorship, Google Pixel has unveiled new agreements with Arsenal and Liverpool as the brand continues to expand its football portfolio
Football
Sponsorship & Marketing

Chocolate maker Cadbury has announced a three-year extension of its sponsorship of Liverpool, the third Premier League club with which the brand has renewed its agreement
Football
Licensing & Merchandising

Premier League club Liverpool FC has announced a new official retail partnership with All Star Partners (ASP), a sports and e-commerce retail company in China
Multiple Sports
Finance & Law

Fenway Sports Group (FSG) has announced that Fenway Sports Management (FSM) has extended its partnership with LeBron James' investment firm LRMR Ventures that will see the four-time National Basketball…
Football
Sponsorship & Marketing

Premier League club Liverpool has renewed its sleeve sponsorship deal with Expedia Group, SportBusiness understands
Football
Finance & Law

English Premier League club Liverpool has returned to profit for the first time since the 2018-19 financial reporting period, with revenues increasing by £107m (€122.1m/$129.6m) to £594m.
Football
Finance & Law

Fenway Sports Group (FSG) has confirmed that it is seeking outside investment in Liverpool FC but is not considering a sale of the Premier League club, according to principal owner John Henry
Football
Finance & Law

Mukesh Ambani, one of India's wealthiest and most prominent businessmen, is interested in buying English Premier League club Liverpool, according to UK newspaper The Mirror
Football
Finance & Law

Fenway Sports Group is weighing up the possibility of putting Premier League giants Liverpool FC up for sale, with investment banks Goldman Sachs and Morgan Stanley hired to assist with the process, according…
Football
Licensing & Merchandising

Liverpool has become the first English Premier League club to launch a virtual merchandise range on the Meta Avatars Store
Football
Sponsorship & Marketing

Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Football
Sponsorship & Marketing

Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare
Football
Sponsorship & Marketing

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men
Football
Sponsorship & Marketing

Liverpool has extended its main shirt sponsorship with Standard Chartered Bank for another four years, starting in the 2023-24 season