Liverpool FC

Bangkok-based events organiser Fresh Air Festival has appointed IMG to produce and distribute broadcast coverage of the forthcoming pre-season friendly match between Manchester United and Liverpool

German betting operator Interwetten has expanded its sponsorship portfolio in football by signing a long-term regional sponsorship with Liverpool

Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia

Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…

Premier League club Liverpool FC has partnered with financial technology firm Cardless to create its first branded credit card for United States supporters.

Tim Mangnall, chief executive of NFT advisory firm Capital Block, explains why, in his view, Liverpool FC's launch of a new NFT collection has not been a success, with only 5 per cent of the collection having sold at the time of writing.

English Premier League club Manchester United will stage fixtures in Australia and Thailand later this year as part of its first overseas tour since the beginning of the Covid-19 pandemic, the club has…

Liverpool FC has announced that it is making its first move into the world of NFTs, launching a digital collectibles series known as the LFC Heroes Club

English football club Liverpool has released its financial accounts for the year to May 31, 2021, with the club's before tax loss falling £41.5m (€49.5m/$55.6m) to £4.8m.

Liverpool FC has announced former employee Ben Latty is to return to the club in the role of commercial director

English Premier League football club Liverpool has signed up Wasabi Technologies to its sponsorship portfolio

English Premier League club Aston Villa has added payment provider Jeton Wallet to its sponsorship portfolio

English football club Liverpool has signed design and marketing specialist Vista as a sponsor

Matt Scammell, commercial director at Liverpool, is to join Formula E as its new chief commercial officer ahead of the electric racing series’ new season, SportBusiness understands.

Michael Higham, the former head of sponsorship at Spanish LaLiga football club Sevilla, has taken up a new role as a partnership development director at English Premier League team Liverpool