Liverpool FC
Latest rival European league project ‘assembling $6bn funding package’
The prospect of a European ‘Super League’ has once again resurfaced with leading clubs across the continent reported to have been approached about becoming founder members.
Liverpool signs Expedia as shirt sleeve sponsor
English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor
Premier League clubs reject Project Big Picture, back £50m lower-league aid
Clubs from the English Premier League have rejected the ‘Project Big Picture’ plans put forward by Liverpool and Manchester United and will instead work together on a strategic plan for the future of …
Covid-19 ‘strengthens partnerships and accelerates digital innovation’ in Asian sponsorship
The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Liverpool continues to add to sponsorship portfolio with watchmaker Tribus
English Premier League club (EPL) Liverpool has added luxury watch brand Tribus to its sponsorship portfolio.
The long term deal will run from the start of the 2020-21 EPL season
Cadbury adds Liverpool to roster as Vitality expands men’s and women’s club portfolio
The Cadbury confectionery brand and life insurance group Vitality have added to their extensive club portfolios in English football
Liverpool develop Petro-Canada Lubricants deal to include HollyFrontier
Premier League football club Liverpool has signed an expanded sponsorship with Petro-Canada Lubricants to include the organisation's parent company HollyFrontier
Moore to step down as Liverpool CEO, with Hogan lined up as replacement
Peter Moore has announced that he will step down as the chief executive of newly-crowned Premier League champion Liverpool at the end of August, with the club’s managing director and chief commercial o…
Liverpool appoints former Manchester United man Scammell as commercial director
Newly-crowned Premier League champion Liverpool has announced the appointment of Matt Scammell as its new commercial director
Liverpool strengthens links with Mauritius through sponsorship deal
English Premier League champions Liverpool have signed a sponsorship contract with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius in the category of tourism and economic…
Round-Up: Ballon d’Or cancelled, Japanese athlete abuse report, slimmed-down SEA Games, and more
Football's Ballon d'Or award for the world's best player, run by French magazine France Football, will not take place this year due to Covid-19
Liverpool increases sustainable food focus with Quorn deal
English Premier League side Liverpool has signed up meat-free alternative brand Quorn as a new sponsor
Racing Point F1 recruits ex-Liverpool commercial director Dale
The BWT Racing Point Formula 1 team has recruited Olly Dale, the former commercial director at Premier League side Liverpool, as its chief commercial officer
Liverpool clarifies kit deal and launches online store in Japan
English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
Liverpool change tack as coronavirus cost-cutting continues
More sports organisations and athletes around the world are cutting pay and introducing other cost-saving measures as the economic impact of the coronavirus bites
Liverpool strikes ticketing deal with US-based SeatGeek
Company now working with nine Premier League clubs
Liverpool’s commercial revenue is fastest-growing 2018-19 income stream
Premier League club Liverpool’s commercial revenue was the fastest-growing income stream in the football club’s 2018-19 financial year, according to Liverpool’s latest annual report.
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